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 The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket found that 83% of US consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile loyalty program from a brand they trust. For Sprint, which lost more than 800,000 contract subscribers last quarter, the offering creates a new revenue stream that also provides free incentives to its customers. Starting immediately, moviegoers with a Sprint phone can text the keyword “Sprint” to “22633” to receive mobile rewards coupons, including coupons redeemable for concession discounts. Users can then scan and redeem their coupon at an interactive touchscreen kiosk located in participating theaters, which read the barcode on the phone's screen. At the kiosks, participants will be able to select a coupon for their desired concession, including candy, popcorn, or soda. The kiosk will then print out a barcode coupon for participants to take to the concession stand. Participants can also accumulate loyalty points and personalize their experience through digital content downloads, such as music and movie trailers. Users will also be able to update their status on social networking sites and leave real-time comments. ChaCha Coupon Service ChaCha, the text and voice-based mobile search service, announced a mobile coupon service earlier this month that allows customers to receive discounts and special offers from local retailers located on the company’s website, ChaChaCoupons.com. The free and ad-supported service, which launched in Indiana and has plans to expand to the top-20 US marketers in 2010, enables users to search for companies and promotions by type, geographic location, and other filters. Users can then print coupons or send them to their mobile devices for redemption at checkout using a promotional code. Additionally, users can text the coupon to a ChaCha in-store coupon printer at participating store locations. Bar Louie, Fast Tans, Pet Supplies Plus, Puccini's and Rock Bottom Brewery are among the first brands to participate in the program. SmartSource SmartSource Magazine, a coupon insert found in newspapers across the country, announced that it will offer a mobile coupon opt-in service beginning this Sunday. Users can text “coupons” to 87415 to receive exclusive coupon offers and an option to receive additional offers in the future. Users can then redeem desired coupons by forwarding them to their e-mail and printing them out for use at participating stores. Kotex, Huggies, Trident, Jimmy Dean, Kellogg and Tyson are among the first advertisers. |
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