Sunday, November 15, 2009

Valpak coupons on your iPhone - ChaCha to Roll Out Integrated Mobile Coupon and Online Service to Major DMAs

 baltimoresun.com

You've probably gotten the familar Valpak coupon bundles in the mail, and hopefully at least a few of them have been useful.Now enjoy the savings from these promotions without the hassle of recycling junk mail with the Valpak app for the iPhone and iPhone Touch.
Use the app to search for savings in certain categories, like "Dining" or "Beauty", or use the Map function to hunt for deals near you.
Some reviewers found few deals in their neighborhoods, but I entered The Sun's zip code and discovered discounts for oil changes, framing services and numerous pizza offers within 6 miles. And if anyone feels this blog has a Baltimore city bias, there seem to be quite a few offers in the county, folks!
But you don't need an iPhone to get Valpak savings ... 
... because Valpak's Web site has a mobile version that allows you to show retailers coupons on your phone, according to this review.


ChaCha to Roll Out Integrated Mobile Coupon and Online Service to Major DMAs

ChaCha, the mobile answers service that allows users to call or text questions to ChaCha on mobile phones and receive answers within minutes for free, has expanded its offerings with the launch of a new retail coupon service. ChaCha.com launches today in Indiana for consumers to instantly access special offers both online and on their mobile devices, whichever method is most comfortable for them. Plans call for a roll out to most of the top 20 DMAs within its first year.

“Between site traffic and mobile contact, over 9 million unique users per month come to ChaCha as a best friend to answer their questions,” says Scott A. Jones, CEO of ChaCha. “The logical extension of this is to point them to the best local deals and businesses. We can make that match in a unique way. We are about delivering real value today while providing a seamless bridge to the future of mobile coupons, which is coming very quickly.”

ChaChaCoupons.com is a complete online and mobile coupon site that makes it easy for people to search for companies and offers by business type, area of the city, alphabetically, newest offers, and more, in a very simple, friendly interface. Site visitors can print coupons at their desktop or send them to their mobile phones to be redeemed at their favorite businesses. They can also send the coupon via text messaging to a ChaCha in-store coupon printer. At launch, hundreds of local companies are on the site with special offers, coupons and discounts. ChaChaCoupons.com has 13 different main categories for offers ranging from home services, to beauty, to restaurants and beyond for easy searching.

The new coupon site is linked to www.ChaCha.com, which has over 6.5 million monthly visitors and is now ranked among the top 200 websites by Quantcast. Complementing ChaCha’s other text-based products, the new ChaCha service has been tightly integrated with the company’s popular text VIP lists where users sign up to get cell phone offers and news from their favorite businesses. Now users can choose to instantly join an advertiser’s VIP List by either text or online at this new website giving local businesses a way of retaining their loyal customer base.

“Coupons are a fantastic way for local businesses to introduce themselves to consumers or simply increase in-store traffic by making special offers,” adds Mr. Jones. “With the challenging economy over the past year, coupon redemption nationally jumped 10 percent in the fourth quarter of 2008, compared with the same period a year ago. In the first half of this year, coupon redemption climbed 23 percent with some 1.6 billion coupons redeemed, leading to forecasts that more than three billion coupons will be redeemed this year. Starting with the Indy market, ChaChaCoupons.com will become a dominant source of coupon marketing for local businesses.”

Digital coupon use, on the Web and on mobile phones, is quickly growing. In the first half of this year about 10 million digital coupons were redeemed, up 25 percent compared with the period a year earlier. ChaChaCoupons.com will bridge the gap between traditional printed coupon users to younger generations which won’t carry coupons but are happy to have them accessible on their cell phones. The new service brings ChaCha’s extensive user base with their quest for answers together with ChaCha’s local advertisers in a whole new way.

The new service will be each DMA’s most complete online and mobile listing, and will offer each advertiser a listing, coupons, mobile VIP list, website, hours of operation, driving directions and will empower users with a ‘Wish List’ feature where they can request their favorite businesses to issue coupons. ChaCha will be exploring additional features in the coming months such as “favorite category” sign up, where users can select a service such as tanning, and get convenient alerts on their phone with the newest tanning offers as they come available.

“We participate in many forms of advertising, so that we can reach customers who are perfect for Arni’s. ChaCha has been an awesome partner and resource to getting customers who rely on text and mobile communication for deals and news,” says Shelley Hendricks, Director of Marketing and PR for Arni’s Restaurants, Inc. in Indianapolis. “This new ChaCha Coupon site provides a converging platform for us to reach locals via a traditional printed coupon as well as mobile coupons. We are excited to be a part of this service and one of the marketing movers and shakers of the city!”

All ChaChaCoupons.com ad banner positions and the home page preferred listings have been sold out for week one of the launch. Go to http://cdn.chacha.com/las/chacha_coupons.htm to view a live video demo.

ChaCha (www.chacha.com) a free mobile answers service, allows users to call 1-800-2-ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-engagement opportunities for advertisers like Palm, IKEA, Coca-Cola, McDonald’s and the Obama Campaign to precisely target and embed their messages within millions of text conversations. Unlike traditional media, ChaCha’s advertising platform is simple, results-driven and measurable. ChaCha’s mobile service now delivers over 30 million impressions each month to nearly 2.5 million
users.
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